Planning An Event

GLSA Mission Statement:
Our mission is to be the leading voice of sports tourism in the Greater Lansing area and to promote economic growth by attracting a diverse range of sporting events to the region. We will strive to enhance the quality of life for area residents through the development of local sports and fitness programs for all ages, with a special emphasis on the underserved population; and to support the continued development and maintenance of safe, high-quality athletic facilities.

We understand that a lot goes into choosing a host city for any event.
No one thing is more important than any other and, just like in sports, balance is everything. Located right in the middle of Michigan, Greater Lansing has that balance and the services staff of the GLSA will be on hand to spot - from start to finish. No matter the size of your sports event, our team is there to help. We’re not just an information source, but a true partner in the planning process. The following list of services are available to all those planning a sports event in Michigan’s Capital City.

Services Provided by GLSA
  • Venue Recommendations
  • Venue Negotiations
  • Hotel Proposals
  • Assistance with Event Publicity
  • Event Management Counseling
  • Assistance with Marketing and Sponsorships
  • Volunteer Recruitment
  • Entertainment Options
  • Personalized Event Visitor Guides
  • Registration Assistance
  • Program Planning
  • Local Referrals
  • Dignitary Welcome Letters
  • Custom Website Development

Ask our Experts

The GLSA knows sports. From everything that goes into a successful event, to our venues and accommodations, we’re your resource for tournament planning.

Did You Know?

NFL standout receiver Muhsin Muhammad attended Lansing’s Waverly High School and Michigan State University before entering the professional ranks.