The Greater Lansing Sports Authority hosts many different sporting events and groups. Many times the success of these events can depend on being able to connect with the local business community.

When the GLSA brings sports events to our community which result in thousands upon thousands of athletes competing on our fields, courts, sheets of ice and bowling alleys, they are also bringing potential customers, looking for goods and services of every kind. These athletes also bring friends, family and fans to the community where they stay in our hotels, shop in our stores, and eat in our restaurants. When you get involved in sports events these customers see your name and will come knocking on your door!

There are many opportunities for you to participate with these groups; both to drive traffic into your business and help our local economy grow. To find out how you can be a part of the GLSA team, contact Meghan Ziehmer by phone at 517-377-1425 or email at mziehmer@lansing.org.


Current SHoopfestponsorship Opportunities

The Greater Lansing Sports Authority is seeking partners for its highly-successful basketball fan fest March Magic Hoopfest. The event is a favorite for basketball lovers of all ages. Held in conjunction with the Boys MHSAA Basketball State Finals the event offers attendees a low cost, high-energy day of fun at Jenison Field House on the campus of Michigan State University. Jenison is located just across the street from the tournament games at the Breslin Center. Visit the March Magic Hoopfest site for details.