In case you've been hanging out under a rock for the last decade the Greater Lansing community, and the driving force for sports tourism in the area the Greater Lansing Sports Authority, are growing like crazy. Sports events (over 100 a year) and sports-related visitors (hundreds of thousands) are coming to the region every year to play the games they love. Road races, soccer tournaments, baseball, bowling, lacrosse, wrestling, gymnastics - the list goes on and on. Why is this happening? There are a few key reasons.