LANSING, Mich.— The Greater Lansing Convention and Visitors Bureau (GLCVB) is pleased to announce its sports division, the Greater Lansing Sports Authority (GLSA), celebrated its 10-year anniversary at an event Tuesday, May 16th at the Demmer Shooting Sports Education & Training Center in East Lansing. The purpose of the event was to celebrate that for over a decade, the GLSA and its unique brand have been the leading voice for marketing the region as a sports destination and bringing together local sports entities to grow athletic events as well as the regional sports culture. From hosting 60 events which brought approximately 27,000 athletes in 2007, the GLSA has grown to hosting 104 events in 2016, with nearly 70,000 athletes, over 300,000 spectators and millions of dollars in economic impact. To date, the GLSA has brought over 550,000 athletes to Greater Lansing and over two million spectators. In terms of impact on the local lodging market, the number of hotel room nights attributed to the sports market in Greater Lansing has grown by 237%.

“Ten years ago some key people at the Greater Lansing CVB saw an opportunity to really grow the sports market in the area,” said Mike Price, Executive Director of the GLSA in a statement to those in attendance. “After a lot of research of best practices and feasibility studies we developed a unique brand that would function independently, but with the support of our area’s strong CVB. Over ten years we have built upon that brand, developed relationships with the community and grown what has become a strong economic driver for the region. We’d like to thank the entire community for all the great support and we look forward to many more years of continuing our mission.”

For more information about the GLSA contact Mike Price at (517) 377-1406 or visit

The Greater Lansing Sports Authority (GLSA) is a division of the Greater Lansing Convention and Visitors Bureau. The GLSA’s mission is to be the leading voice of sports tourism in the Greater Lansing area and to promote economic growth by attracting a diverse range of sporting events to the region. The GLSA will strive to enhance the quality of life for area residents through the development of local sports and fitness programs for all ages, and to support the continued development and maintenance of safe, high-quality athletic facilities.