The Greater Lansing Sports Authority (GLSA) is a full-service sports commission. What that means is we are here, by your side, to help plan, promote and execute your sports tournament or event in Greater Lansing, Michigan. What specific help and or services do you provide? We're glad you asked.

When You're Here We Work for You


At the GLSA we like to say that you can consider us as an extension of your own staff, as committed to the success of your event as you are but with loads of local relationships and proven know-how to really help get the job done.


How Can the GLSA Help?

Some of the key ways the GLSA services department helps visiting sports groups is with numerous marketing and public relations duties. For example, we are happy to provide signage, credentials and help with print programs for your event. We'll help you pre-promote an event coming to Greater Lansing in a future year at the current event. We can draft press releases and media advisories to get news of your event out to the public and local media channels. We can build you a custom microsite, to live on with an independent URL to showcase all the event information for your registering attendees and their families.
How about when your event gets here? Are we still around to help? Yes! We're here to provide local referrals of every kind, from potential food vendors, to entertainment to access to referees, judges or a large local volunteer base. We can provide area information, welcome bags for attendees and are here to literally help as much as is needed. So yes, lots and lots of help available BUT conversely, if your event is a ship-shape operation and you have it down to a science, we can also be completely hands of, just here if you have questions.
Sports credential
"We take a lot of pride in making groups feel welcome in the community, but we also feel really good about the amount of real useful assistance we are able to offer to groups at no cost," said Meghan Ziehmer, Associate Director of the GLSA. "We seek out opportunities to find creative solutions to make all kinds of our events work well in our community and we aren’t satisfied until the group is satisfied."

It's Time to Get Into the Game!

Here is a full list of services provided by the GLSA. Browse the website and further educate yourself on the community, and the offerings of the GLSA. We think you'll find in no time that Greater Lansing is the perfect choice for your next tournament or event!

Services Provided by GLSA

  •     Venue Recommendations
  •     Venue Negotiations
  •     Hotel Proposals
  •     Assistance with Event Publicity
  •     Event Management Counseling
  •     Assistance with Marketing
  •     Volunteer Recruitment
  •     Entertainment Options
  •     Personalized Event Visitor Guides
  •     Registration Assistance
  •     Program Planning
  •     Local Referrals
  •     Dignitary Welcome Letters
  •     Custom Website Development